Audemars Piguet

Established in 1875 in the horological heartland of Le Brassus, Audemars Piguet stands as a venerable pillar in the Holy Trinity of Swiss watchmaking. From its inception, the brand has been synonymous with uncompromising craftsmanship, and today, it remains an emblem of excellence in the world of haute horlogerie.

Founding fathers

The story of Audemars Piguet is woven into the fabric of Swiss watchmaking history. Founded by Jules Louis Audemars and Edward Auguste Piguet, the brand has endured for over a century and a half, showcasing a steadfast commitment to precision and innovation. Remarkably, Audemars Piguet remains a family affair, with the founding families retaining positions on the board of directors, a testament to the brand’s unwavering dedication to its heritage.

A rich history

Throughout its rich history, the brand has garnered acclaim for its high-end complications adorned with impeccable finishings. The brand has become a beacon of independent watchmaking, a rarity in an industry dominated by conglomerates. This autonomy allows Audemars Piguet to push boundaries and explore the zenith of horological possibilities, ensuring each timepiece is a masterpiece of both technical prowess and artistic expression.

Audemars Piguet nowadays

In the present day, the brand stands as a paragon of innovation while preserving the essence of its heritage. At the heart of the brand’s current success is the iconic Royal Oak, a revolutionary timepiece introduced in 1972 and considered the world’s first luxury steel sports watch. This audacious creation, designed by the legendary Gerald Genta, defied conventions with its octagonal bezel, integrated bracelet, and meticulous finishing.

The Royal Oak

The Royal Oak has since become the cornerstone of Audemars Piguet’s contemporary identity, symbolizing the brand’s ability to marry elegance with sportiness. Beyond the Royal Oak, Audemars Piguet continues to craft timepieces that embody the pinnacle of watchmaking artistry, earning the admiration of collectors and aficionados worldwide. As Audemars Piguet forges ahead into the future, it does so with an unwavering commitment to excellence, a nod to its storied past, and an eye on the ever-evolving landscape of horological innovation.